Most brands don’t need more content. They need a clearer reason for people to care.

I help wine, food, and hospitality brands reframe their message, cut content that is simply just noise, and make it easier for customers to understand, from the website to social to sales materials.

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Shana Bull Social Media Computer

I’m Shana Bull.

I’ve spent years working with wine, food, and hospitality brands, from Kendall-Jackson and Robert Mondavi to small producers. I see the same pattern across the board. Teams push out more content, budgets creep up, and results stall.

A lot of it is built on strategies that worked five+ years ago. The market moved. The message didn’t.

Content keeps being shared. The full story doesn’t.

The problem usually starts with positioning.
That’s why none of it sticks and that’s where I work.