5 Best Paid Social Media Tools I Use to Run My Content Marketing Business

5 Best Paid Social Media Tools I Use to Run My Content Marketing Business

Do you ever feel like you need a million tools to fix all of your marketing problems?

Running a social media marketing business can be a lot of work. Between creating content, staying up-to-date on the latest trends, working with clients, and managing multiple platforms, it's easy to feel like you're in over your head. 

I often get asked what my favorite tools or “hacks” for social media marketing are.

And guess what. You probably don’t need the latest hack or gadget or tool. The best social media tools are the ones you can use for the long term. What works for one person or business might not work for another.

The best social media tools help you connect with your audience and give you the insights you need to improve your strategy. IMO.

Not helpful?! Okay, Okay, here are my personal faves for the 5 Best Paid Social Media Tools that I use to run my content marketing small business.

With so many options out there, it can be hard to know where to start. These five paid tools are ones I personally use to help make my life as a social media marketer easier. From content creation to project management, these tools will help you streamline your workflow so you can focus on what's really important: growing your business. 

  1. Canva Pro - This app is my go-to for creating visuals for social media. Their drag-and-drop interface and built-in templates make it super easy to create or edit images. Plus, with Canva Pro, you can access even more templates, fonts, and visuals. If you're not a designer or don't have the budget to hire one, Canva Pro is a great option for creating professional-looking visuals. You can use the free version, but seriously - the paid version is WORTH IT! 

  2. Buffer - This website is great for helping me schedule and publish content across all my social media platforms. With Buffer, you can connect all your social media accounts and schedule posts in advance. This is a huge time-saver for me because I can batch-create content and then set it up to publish automatically. Buffer also provides robust analytics to track your post performance and see which content types resonate with your audience. 

  3. Asana - This tool is my project management tool of choice. I used to use Trello but switched to Asana a few years ago and never looked back. Asana allows me to create projects, assign tasks to team members, set deadlines, and track progress all in one place. It's indispensable for keeping everyone on track and ensuring that nothing falls through the cracks. 

  4. Flodesk - This website is my email provider. I switched to Flodesk earlier this year after using Mailchimp for several years and haven't looked back. Flodesk makes it easy to create beautiful email newsletters, automated email sequences, and landing pages. Plus, their subscriber management features are top-notch. If you're looking for an email provider that will help you supercharge your list growth, Flodesk is the way to go. Get 50% off with this link. 

  5. Google Drive. It’s where I keep all of my contact calendars, brainstorming sessions, and notes. I’m also able to collaborate with people, which makes it essential. It’s a part of my Google suite, including the email address connected to my URL shana@shanabull.com

There you have it—I use these five paid tools to run my social media marketing business more efficiently. From content creation to email marketing, these tools are essential for streamlining your workflow and freeing up your time so you can focus on what's really important: growing your business!

Oh, and if you are curious… My other favorite tool is simply my iphone. It takes great videos and pictures. I mean, my Canon camera is literally collecting dust in my office. 

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